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Nivea signs Euro 96 team mates for skincare push

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...

Toyota launches digital teaser campaign for its latest sports car

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Everything Everywhere and Stagecoach trial mobile contactless fares

The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus ... will eventually become a thing of the past. "We ve already started a new movement in the way we make payments ... Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...

Tesco pushes virtual clothes in small London stores

at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a ... shows a host of football stars including Lionel Messi, Frank Lampard, Sergio Aguero and Jack Wilshere ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...

Think BR: What brands can learn from start-ups

and take note. We know that technology has had a profound effect on what we can do. The internet ... access to a massive audience. It s a perfect storm for grassroots innovation. There was a time when ... . It s great that savvy marketers can spot a new opportunity and pounce on it ... Pinterest being the latest ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ... 10. Jammie Dodgers 'a certain gooey thing' by VCCP 5,776 shares this week All time: 11 ...

Missing People 'please turn your phone on' by BBH

Bartle Bogle Hegarty has created a new campaign for Missing People, an independent charity which...A 90 second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary Theresa May. The work was written by Matthew Tassell and art directed by Emma Castagno. It was directed by Ben Strebel through Somesuch Co. ...

Jaguar steps up social media strategy to boost innovation

and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.