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must declare a vested interest in this week's review....I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution ... Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
A survey of 400 large companies has found that only 16% of them have an effective single customer...employees. It found that the vast majority of companies aspired to have a single customer view in place but were at varying stages of the journey. A small proportion (8%) had one in place but said ... either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...
the same. Okay, it s a bit of a stretch to imagine Messrs King, Clarke and Price in full length leather ... new world it can help create. Retailers are surrounded by data, most of it their own and most ... 's just announced it issued more than 370 million vouchers in the last year alone. That is a lot ...
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross..., outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ... drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , Frank drugs-awareness programme and a drive to encourage people to save for their old age. A campaign ...
The Ideas People network is run by a business unit the magazine publisher launched two years ago ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its.... But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative ... But how, when and where should advertisers be cool? Of course, there is a book/website called ... of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
them a similar or enhanced experience in the mobile space." A key objective is recognising ... '. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal of providing a clearer customer proposition. A restructure saw Ladbrokes split into customer experience ...
The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ... on in a similar manner, and additional information on the web page stated that for the month of August ... points in the ad. These included four complainants one of whom worked for a reptile store saying ...
KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ... a snapshot of each city and encourage them to enter a competition to win a pair of tickets to each destination. KLM will open the draw for a new destination each month. In order to enter the competition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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