25 May 2012
| by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
connected to a poster using NFC said they were positive about the experience and cited the ease of use ...
the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...
25 May 2012
| by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director...; they required no investigation.
In a world where our daily physiological needs are met, the meaning of white ...
strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature ...
recessionary world.
There is a tension between these needs, the progressive and regressive, but they don ...
25 May 2012
| by Kantar Media
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
they are having to take a rather more responsible view of finance.
The proportion of 11-19 year olds who think ...
to appeal to young people effectively.
Another sign of a disappearing carefree attitude to the teenage ...
24 May 2012
Universal appeal...could be a huge online hit
7 / 10
Just when ...
by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even the most flint-hearted among us.
It follows a father as he guides his daughter through life s chall ...
24 May 2012
& Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings....accounts they lose.
They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year.
For a more detailed look at individual account wins, check out the account activity news feeds ...
24 May 2012
| by John Reynolds
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall...A N Media which publishes the Daily Mail, The Mail on Sunday, free title Metro and regional titles including the Leicester Mercury reported a 3% fall in revenues in the six-month period ...
.
Overall, headcount at A N Media was reduced by 593, to 6,280, in the period. It is unclear which roles ...
24 May 2012
| by Matthew Chapman
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure...and to fund the long term health of the company.
"We are setting HP on a path to extend our global ...
22 May 2012
| by John Reynolds
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes...and grow a global digital business. On Apple's iPad, Future is one of the world's leading digital ...
IPC Media.
The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre-tax profits of 1.2m the previous year.
Mollie Makes, a monthly title, launched last year and has a ...
22 May 2012
| by Matthew Chapman
2.1% growth in food and a 1.8% dip in general merchandise.
Overall revenues were up 2% to 9.9bn ...
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
.
The statement said: "In November 2010 we set out a target to grow our revenues by 1.5bn to 2.5bn over the next ...
21 May 2012
| by Loulla-Mae Eleftheriou-Smith
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m...Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said.
It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m), in what chief executive Michael O'Leary called a "commendable result".
Revenues rose by 19% to a record ...
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