01 Dec 2011
| by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world....The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster.
Mother, the incumbent on the 4m Diet Coke account in the UK ...
that the company is moving towards an open model, which he described as "liquid and linked".
A spokesperson ...
06 Jul 2011
| by Sarah Shearman
AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages...). It will focus on UK content but also links to material on the US portal.
AOL is claiming a media first by using live Twitter feeds to promote the launch via Transvision screens at a number of train stations ...
the day over the next few weeks.
Their tweets will then be transmitted back out within the ads, in a ...
20 Jan 2011
| by Kate Nicholson
BANGKOK - Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client...decade.
P G, the world's largest consumer goods company, suffered a 6.8% year-on-year drop in net ...
06 Aug 2010
| by Jacob Mathias
of a 60-second TV ad last night....The campaign asks: "Can a car change a town?", and follows Claude, an actor from the village ...
, will also feature during 'Location, Location, Location' and 'Big Brother'.
Claude is a self ...
-Alex Rubin who describes Claude as a "French Borat with a heart" directed the film. Rubin received the Oscar ...
05 Aug 2010
| by Jacob Mathias
Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer.... The game will be promoted on Facebook, Kiss 100 and ExchangeLabs along with a radio ad campaign booked ...
and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales.
The Facebook game, 'Hungry for A-Team Action ...
21 Jul 2010
| by Staff
was executive vice president of EMEA and a global client leader between 2008 and 2010.
Based in Madrid, he ...
need now is a professional to bring order and direction to our different businesses, grow digital ...
19 Jul 2010
| by Jacob Mathias
Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign...on cleaning its streets. If everyone stopped dropping litter, be it a cigarette butt or unwanted receipt, and picked up one piece of litter a day, Britain would be a more beautiful place.
"Despite ...
, and local authorities are finding funds to boost the drive.
The campaign is designed in the style of a ...
14 Jul 2010
| by Daniel Farey-Jones
as a "The man your man could smell like".
It has now created more than 100 short clips featuring Mustafa in the shower and talking to a camera, but this time addressing individual Twitter users famous ...
with a bunch of flowers in his arms while handwriting a letter with a massive feathered quill ...
13 Jul 2010
| by Mark Banham
investments. We re looking forward to having him as a partner as we continue our company s development ...
07 Jul 2010
| by Jacob Mathias
Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad...views depending on the advertiser's overall objective and target audience.
Martin Verdon ...
an engaging campaign that tells a story and shows what their brand really stands for, rather than just ...
marketing online and providing an opportunity for a company to test an online creative advertising campaign ...
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