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Kellogg's Rice Krispies Squares launches 3D ad

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... like a no brainer." The ad was directed by Marcus Dickinson and the copywriters working ...

Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ... for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Missing People asks viewers to pick up the phone

, "Missing People. A lifeline when someone disappears". The ad opens with the line, "Please turn your phone on," and shows a teenage boy walk into a payphone and pick up the receiver. He struggles to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...

Co-op appoints Leo Burnett to £50m ad account

The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ... 10. Jammie Dodgers 'a certain gooey thing' by VCCP 5,776 shares this week All time: 11 ...

Diary: A new conflict shop

James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate...Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...

AA argues against alcohol ad ban

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a.... Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal ...

Experian kicks off £6m media review

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...

Big Communications acquires Quorum

was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...

Adam & Eve's five-year road to a £60m fortune

approved at an Omnicom board meeting, the Adam Eve founders were in a hotel bar after a dry trade event ... propels them up the advertising rich list, Adam Eve's founders must surely hope that their return to a ... in a bitter legal dispute with Sir Martin Sorrell. This centred on allegations that Murphy, Priest ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.