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deal will help raise our brand awareness and reach a huge audience and is further step in our mission to make Zoopla a household name, synonymous with online property search and research." There have been ...
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one...will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers...I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every ... your dishes on social-networking sites. I may well be a boring lunch companion, but I am not alone ... . There is no doubt that the volume of visual content on social networks is growing at a phenomenal rate. More than 1 ...
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus ... will eventually become a thing of the past. "We ve already started a new movement in the way we make payments ... Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
The National Basketball Association (NBA) is one of the world's biggest and most respected sports...Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a ... shows a host of football stars including Lionel Messi, Frank Lampard, Sergio Aguero and Jack Wilshere ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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