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Tesco readies Clubcard scheme for web revamp

in the programme's 15-year history....From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...

Editor's comment: Google's evolution is key

Last week, Google's Larry Page and Sergey Brin delivered on Hollywood's promise, unveiling a fleet of self-driving cars capable of using Google Maps data and whisking passengers from A to B. Needless to say, the announcement marked a significant departure from Google's core search advertising business ...

Coca-Cola axes Rooney campaign following prostitute allegations

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...at this time." Rooney earns an estimated 5m a year, 100,000 a week, solely from his Manchester United ... sports book deal in publishing history. The deal includes a 5m advance plus royalties for a minimum ... performance in this year's Fifa World Cup in South Africa, where he failed to score a single goal. The England ...

Foster's set to remake British comedy shows

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Sheffield Arena to become Motorpoint Arena

with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...

Children's Food Campaign spoofs Change4Life ads

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...by M C Saatchi, tucking into a cake while in another execution a character swaps a banana and juice for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...

Kantar releases grocery data app

on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...

Tune Group to sponsor Premier League refs

AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials..., with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ... and throughout the world." Air Asia was previously the key sponsor for the PGMO, but the sponsorship has now ... Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ...

Branson to join in Virgin Trains zombie game

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir...to their virtual location where they must use a Virgin Train ticket dispenser to fire train tickets at the zombie drivers, saving them from traffic congestion. Branson is set to become a zombie later this month ... be changed into a zombie avatar until another user saves you. The highest-scoring zombie fighters ...

iCrossing founder integrates SEO and social media for PR platform

company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.