26 Oct 2010
| by Rachel Barnes
in the programme's 15-year history....From next year, 15m Clubcard members will have access to their statements online for the first time.
Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'.
As well as cutting direct-mail costs, it said ...
19 Oct 2010
| by Gareth Jones
Last week, Google's Larry Page and Sergey Brin delivered on Hollywood's promise, unveiling a fleet of self-driving cars capable of using Google Maps data and whisking passengers from A to B.
Needless to say, the announcement marked a significant departure from Google's core search advertising business ...
04 Oct 2010
| by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...at this time."
Rooney earns an estimated 5m a year, 100,000 a week, solely from his Manchester United ...
sports book deal in publishing history. The deal includes a 5m advance plus royalties for a minimum ...
performance in this year's Fifa World Cup in South Africa, where he failed to score a single goal. The England ...
16 Aug 2010
| by Gemma Charles
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...with the revamped can featuring in new TV ads.
As part of a wholesale investment in the brand by Heineken UK ...
11 Aug 2010
| by Jacob Mathias
with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...
11 Aug 2010
| by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...by M C Saatchi, tucking into a cake while in another execution a character swaps a banana and juice for a soft drink.
"Remember: if you get fat it's all YOUR fault", is one of the captions already submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...
10 Aug 2010
| by Jacob Mathias
on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...
06 Aug 2010
| by Mark Banham
AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials..., with an estimated cumulative global TV audience of more than three billion.
The partnership delivers a range ...
and throughout the world."
Air Asia was previously the key sponsor for the PGMO, but the sponsorship has now ...
Tune Money, a more visible presence in the UK market.
Tune Hotels will open its first European hotel ...
05 Aug 2010
| by Jacob Mathias
Virgin Trains has launched a game in which users have to fight zombies - who will include Sir...to their virtual location where they must use a Virgin Train ticket dispenser to fire train tickets at the zombie drivers, saving them from traffic congestion.
Branson is set to become a zombie later this month ...
be changed into a zombie avatar until another user saves you.
The highest-scoring zombie fighters ...
22 Jul 2010
| by Jacob Mathias
company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...