BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
. The football body is releasing the broadcast rights to a total of 154 matches 16 more than the current deal ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... like a no brainer." The ad was directed by Marcus Dickinson and the copywriters working ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... extracted myself from the onslaught of emails and meetings to attend a star-studded gala dinner held ... Hall and Hugh Grant, who has had quite a lot to say about journalism recently. The Foundation has ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football...). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
deal will help raise our brand awareness and reach a huge audience and is further step in our mission to make Zoopla a household name, synonymous with online property search and research." There have been ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick chairman Jack Leslie said: We are honored to be engaged to support a second Tokyo Olympic Bid in the 21st century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also...-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... held in Poland and Ukraine. The Sun sold thousands of copies in South Africa during the 2010 World ... for The Sun during the Olympics", likening the demand during the Games to that for a major football tournament ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one...will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi..., head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
