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King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...
'better tools to make sense of a complex and fast-changing world'. Underneath it all, however ... on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ... history of the brand. - After uncovering our weakness, develop a plan that can be applied to this local ...
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... . New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel. There will also be a Client of the Year Award. Candidates will be nominated by the judging panel and the winner ...
Premier League champions Manchester City have a search under way for an agency to promote...in 2002. Marketing manager Justice Ellis said: What we re doing as a business is to make everything we have here as world class and appealing as possible.' The club is believed to have contacted a number ... . With events at the venue including a Coldplay concert and the upcoming Subbuteo World Championships, the brief ...
Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd ... and Andrew has been running it from the start, so we discussed it as a board and it felt like the right time ... , but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix...., most investors will not fundamentally want to change a brand's essence or positioning, but will look ... to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... and, yes, sweat over the Power 100. Several factors in particular shaped this year's elite marketer ...
A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way...' is now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ... rebranding, combined with a slight reorganisation, can go a long way to making your leadership look dynamic ... still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...
marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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