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In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ... for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...
The video display ad featured the facial expressions of a number of women who appeared ... to receive a free sample. One complainant challenged whether the ad, which appeared on TVGuide ... the placement of the ad was irresponsible, given that it was a general interest site which could be viewed ...
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...of this years list. There were a total of 27 women in this year s Power 100 a slight decline on 2011 when ... in the list. To see the full list of women in the Power 100 2012 click here . ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... and, yes, sweat over the Power 100. Several factors in particular shaped this year's elite marketer ...
marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...Communications for its first UK list, following a seven-month procurement process. However, industry insiders ... executive s departure, which came just days after the roster was confirmed. A source said: The future ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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