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Microsoft's £2m account

for an account believed to be worth around £2m a year....The computing giant previously used The Red Consultancy for its online business in the region, but this is being subsumed into a wider consumer and online division. This process represents the latest in a ... of international PR Oliver Roll. 'With a new consumer and online division it seemed a good time to look for a new ...

Vodafone leads way on branded content

Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version...-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ... in. It will create a viral spread of information about the gigs, without resorting to cliched mass ... an appropriately underground feel. This is a modern marketing take on the rave phenomenon of the late 1980s ...

LA celeb agency in London launch

Winslet and Johnny Depp, is set to open a London office....'A lot of our clients are based in London so our account executives are always flying there,' agency partner Simon Halls told PRWeek US. The Interpublic Group-owned outfit has offices in Hollywood ... for their brand clients but that's a very competitive market here. If they're wanting to make a success ...

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ...

Vodafone policy sage to become BPPA chairman

He will take up the two-day-a-week post on 1 October, reporting to Chime Communications chairman Lord Bell and PR division chairman Kevin Murray. White took a lead role in securing regulatory ... BPPA organically into Europe and the US. During his earlier days at Vodafone, White was a client ...

3 appoints Media Strategy to replace Lexington

The agency emerged triumphant this week after a pitch against Hill & Knowlton, AS Biss & Co, Four Communications and the incumbent. The switch comes amid Ofcom's review of its allocation of radio spectrum, which 3 is eager to ensure will minimise the potential for interference. 3 head of public policy ...

TFCS and Cake aid glitzy launch of iTunes mobile

such as Nokia's N91. The ROKR will enable people to dispense with carrying both a phone and MP3 player and has been eagerly anticipated by technology and trend analysts. Cake, believed to be a newcomer to Motorola and Apple PR, is promoting the phone's UK launch event, which will take the form of a lunchtime ...

Smithfield in Phones4u task

The move follows reports in August that a series of companies including Carphone Warehouse ... relations David Ginivan a fortnight ago. Co-founded by chairman and CEO John Caudwell in 1987, the group grew from a small dealership to a wholesale distributor and was the UK's fastest-growing company ...

Orange asks JCPR to refresh brand

The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection ... for its account as part of a review in January. The appointment of JCPR comes just weeks after Scott ...

Siemens in Italian stunt for 3G phone

It has handed existing agency Weber Shandwick the six-figure consumer and trade brief, secured in a head-to-head pitch against Germany-based Oliver Schrott Kommunikation. 'We want to allow ... content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.