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at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ... chief marketing officer Jenny Ashmore , who leaves without a job to go to after only seven months ...
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ... . In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance offering, which featured a letter that was blank apart from a message at the foot of the page that read: "Actually ...
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had ... with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ... , sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
Santander UK is understood to have a pitch process under way for its public affairs account....and Bradford Bingley, is set to appoint lobbying help after holding talks with a number of high profile agencies. PRWeek understands that a pitch process was initially launched in late 2010, but this was put ... , under a voluntary agreement with the Financial Services Authority. In January, Santander handed a ...
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd ... and Andrew has been running it from the start, so we discussed it as a board and it felt like the right time ... , but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...
) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
Murray, who was came from RBS into the newly created role in November , is thought to have left the agency yesterday. It is not believed he currently has a new role lined up. At the time of his appointment, PRWeek reported that Murray would oversee a team of 25 working across clients including Visa ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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