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The National Basketball Association (NBA) is one of the world's biggest and most respected sports...Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ... they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... to appeal to young people effectively. Another sign of a disappearing carefree attitude to the teenage ...
artists across a variety of platforms...to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ... with Madonna? Diageo has a track record working both with world-famous artists, such as DJ Tiesto ... By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years ...
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its...in Hamburg to kick-start a process that is due to conclude in the second half of the year. Carat is the long-standing incumbent on the business, having won the consolidated pan-European account after a ... with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ...
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...
weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire. If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo..., and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ... , cultural icons and environments that act as a security blanket in uncertain times. For example, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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