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Agencies reject talk of looming closures

The PR industry has slammed a report this week that claimed one in four independent agencies...is ill-informed and makes a sad attempt to exploit people's anxieties.' One of the agency world's most ... a totally false impression of what is happening in the industry.' Financing is the biggest issue ... that the market would slow after experiencing strong growth over the past few years. 'PR cannot be a luxury ...

Technology: The Week in Technology

as part of the company's rebrand. Sense/net has taken on Lewis PR on a retainer basis to establish ... was won in a pitch against two other British companies and it will be managed jointly by Lewis Bristol and Lewis Hungary. Totaljobs Group has called in 10 Yetis, a Gloucester-based agency, on a three ...

Technology: The Week in Technology

.CO.UK is a new social networking site dedicated to PROs and journalists in the west of England. Bristol ... in technology and training. The website went live two weeks ago and includes blogs, news flashes and a chat room ... constructed the site. MI LIBERTY has named Elena Dunn as a senior account manager. Dunn joins from sister ...

Orange in revamp for brighter future

of the new structure Orange wants to improve its digital output, an area whererival 02 is known to be a ... to increase visibility. PR is to be a big driver of these changes as Alexander attempts to create the UK ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

the functions of a Windows PC in a single device small enough to fit in the pocket..... OBJECTIVES To showcase the benefits of the smartphone to potential business customers and engage them ... stood out in coverage. STRATEGY AND PLAN To demonstrate the service in a live, interactive setting, Fishburn Hedges persuaded BT to become a co-sponsor of Urban Beach 2007 and take one of the main stands ...

Technology: Comms boost for 'cutting-edge' phone service

A mobile service that lets users download music by holding their phone up to a speaker has brought...Shazam has hired Hotwire sister agency Skywrite Communications to promote its service in the US and UK. The agency will target social networks and blogs, with videos and virals planned for later in the campaign. Shazam enables users to identify a song they hear on the radio or in a club by holding ...

Ex-chief of British Energy resurfaces

Gibson left British Energy last April after four years, without a new role lined up (PRWeek, 27 April 2007). Previously he was the director of regulation and public policy at Energis, the telecoms ... in the communications industry. Misys is performing well financially and last month said it had experienced a £60m ...

Beware of bloggers, Dell boss warns conference

Computer giant Dell is making a concerted effort to engage with bloggers since it was caught out...of a blogger influencing the news agenda - and a corporation's share price - US comms consultant Jeff ... ). The initial incident was followed by a much-publicised battery recall and a damaging posting on the Consumerist.com blog entitled 'Confessions of a Former Dell Manager'. These three incidents left Dell ...

Frank and Borkowski win Virgin pitches

Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...Virgin Media, formed last year by a merger with cable TV firm NTL, has hired Frank PR for a six-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile has handed its brief to consumer specialist Borkowski PR after a five-way pitch. Frank is working ...

Former Virgin Mobile chief joins Orange board

Mobile phone giant Orange has handed a board-level position to former Virgin Mobile corporate...The move, the first time Orange has given a comms role board-level seniority, comes as the company ... at Virgin Mobile. He became director of corporate affairs for the firm a year later, and left in 2006 year when NTL completed a £962m takeover of Virgin Mobile (PRWeek, 7 July, 2006). Stuart Jackson remains ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.