25 May 2012
| by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ...
the car.
Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
25 May 2012
| by Ben Hall
times since it was published last Friday (18 May).
A second ad from Nike's 'My time is now' campaign ...
.
The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...
10. Jammie Dodgers 'a certain gooey thing' by VCCP
5,776 shares this week
All time: 11 ...
24 May 2012
| by Sarah Shearman
and event in the social sphere.
Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ...
, senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...
23 May 2012
| by Matthew Chapman
Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to.
During the interim period RAC hired former T ...
by the appointment as RAC has refused to comment on the engagement.
Orriss' appointment comes amid a review ...
22 May 2012
| by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
at the top.
Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
21 May 2012
from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.
18 May 2012
| by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...,015 shares
5. Jammie Dodgers 'a certain gooey thing' by VCCP ...
9. Robopocalypse 'how to survive a robot uprising' by Epipheo Studios
1,647 shares this week ...
18 May 2012
| by Sara Luker
, and founded Skype.
The service allows people to hail a cab on their smartphone and is one of the world ...
into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ...
the booking process to a simple two taps. Lotte Jones, co-founder of Surname Surname, added: We want ...
17 May 2012
| by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its.... But in the world of shifting metal, Peugeot's effort stands out. Cool.
Simon S Kershaw is a creative ...
But how, when and where should advertisers be cool? Of course, there is a book/website called ...
of their panel of style-leaders and opinion-formers.
A better barometer might be that great live, continuing ...
16 May 2012
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a...The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...