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Toyota launches digital teaser campaign for its latest sports car

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ... 10. Jammie Dodgers 'a certain gooey thing' by VCCP 5,776 shares this week All time: 11 ...

Jaguar steps up social media strategy to boost innovation

and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

RAC hires John Orriss to head marketing

Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T ... by the appointment as RAC has refused to comment on the engagement. Orriss' appointment comes amid a review ...

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

VW 'see film differently idents 2012' by DDB UK

from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...,015 shares 5. Jammie Dodgers 'a certain gooey thing' by VCCP ... 9. Robopocalypse 'how to survive a robot uprising' by Epipheo Studios 1,647 shares this week ...

Taxi app Hailo calls in Surname & Surname for consumer drive

, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ... into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... the booking process to a simple two taps. Lotte Jones, co-founder of Surname Surname, added: We want ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its.... But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative ... But how, when and where should advertisers be cool? Of course, there is a book/website called ... of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...

Volkswagen Polo 'stay in safe hands' by DDB UK

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a...The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.