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The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ... they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... to appeal to young people effectively. Another sign of a disappearing carefree attitude to the teenage ...
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its...in Hamburg to kick-start a process that is due to conclude in the second half of the year. Carat is the long-standing incumbent on the business, having won the consolidated pan-European account after a ... with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ...
launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...
The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have the skills and hunger to take on the best players in the world, including Wesley Sneijder and Danny Welbeck. ...
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
the business - is shot from the point of view of a member of Foot Locker staff via their camera phone....The film appears to show the skills of a gang of Foot Locker staff as they use acrobatic tricks to get the job done. Filmed in one single shot, the ad took more than 300 takes to perfect. It was written and art directed by Charlotte Adjoran and Michael Jones, and directed by Scott Lyon through ...
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo..., and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ... , cultural icons and environments that act as a security blanket in uncertain times. For example, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... agencies including Mother on a project basis, but its creative is predominantly handled in ...
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a...It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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