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) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...-December 2011 Budget: 12,500 Objectives To drive buzz for Benito's Hat To increase ... . Unity spotted that members of this group often had a competitive nature and a desire for social recognition among their peers. Based on this observation, the team proposed a campaign that put ...
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...of this years list. There were a total of 27 women in this year s Power 100 a slight decline on 2011 when ... in the list. To see the full list of women in the Power 100 2012 click here . ...
McDonald's is trialling table service at a number of its British outlets in a move to drum up...initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ... as boasting iPads and a "magic-zone" for children. Additionally, in an effort to try and entice business customers, it has a private meeting room with a boardroom. Like McDonalds, Pizza Express is trailing a ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... and, yes, sweat over the Power 100. Several factors in particular shaped this year's elite marketer ...
marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ... changed significantly and that a new approach is required. The new, social-media-friendly, site will go live this week, offering a range of articles and videos going behind the scenes at the chain ...
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m...The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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