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Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... like a no brainer." The ad was directed by Marcus Dickinson and the copywriters working ...
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ... for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a ... shows a host of football stars including Lionel Messi, Frank Lampard, Sergio Aguero and Jack Wilshere ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ... they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... to appeal to young people effectively. Another sign of a disappearing carefree attitude to the teenage ...
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a.... Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal ...
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...launched Guinness' first-ever iAd campaign. The ad began with a narrator promising to show the user where ... a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ... the men navigating potential obstructions, such as girls on a dance floor, until they reach their final ...
The Jordans & Ryvita Company has called a review of its £6 million ad business....the crispbread as a healthy snack and perfect accompaniment to soups and salads, with suggested toppings ... of love, life and toppings over their lunch. Fern Britton appeared in a previous campaign. Grey ...
Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations....Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing ... Professional brand. Yesterday (23 May), Tata reported a 10% rise in consolidated income, to 752.7m ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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