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Boris Johnson appoints BBC's Will Walden as comms director

engage with Londoners. He has enormous experience of politics and a great track record at the BBC. I am ... in Washington DC. He has also been a senior political producer to the then political editor Andrew Marr. He has also worked as a reporter, producer and editor for the BBC, ITN, GMTV and Granada. Walden said ...

Missing People asks viewers to pick up the phone

, "Missing People. A lifeline when someone disappears". The ad opens with the line, "Please turn your phone on," and shows a teenage boy walk into a payphone and pick up the receiver. He struggles to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...

Social care group Anchor seeks agency for Grey Pride campaign

A social care group whose efforts led to the creation of a shadow minster for older people...Anchor, a major provider of retirement housing, care homes and support for older people throughout ... and public affairs Mario Ambrosi said: 'We are in the advanced stages of a tender for PR services to help ... campaign for a minister for older people to be appointed to attend the Cabinet.' The organisation has ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ... 10. Jammie Dodgers 'a certain gooey thing' by VCCP 5,776 shares this week All time: 11 ...

Lessons from The GREAT Campaign

crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ... things to do like a hole in the head just now. Equally, the NHS is in major reform and so moving yet ...

Missing People 'please turn your phone on' by BBH

Bartle Bogle Hegarty has created a new campaign for Missing People, an independent charity which...A 90 second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary Theresa May. The work was written by Matthew Tassell and art directed by Emma Castagno. It was directed by Ben Strebel through Somesuch Co. ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

must declare a vested interest in this week's review....I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...

AA argues against alcohol ad ban

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a.... Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal ...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach...communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... will spend money in a more strategic and co-ordinated way than we have before," he promised. "But we ... technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...

Danny Rogers: Maude's comms plan may be too austere

of government comms Jenny Grey - have been caught between a rock and a hard place. On the one hand Downing ... behaviour change in many areas of society. And, finding itself in a mid-term slump, urgently needs ... budgets would be spent in a more strategic and co-ordinated way. In other words, the tap would be turned ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.