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Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football...). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ...
at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...
Debenhams has revamped its comms team with a number of senior hires, to more closely align.... Jenny Slungaard, PR manager at Icon Live, has also come in as a PR manager to cover womenswear and accessories, including the Designers at Debenhams collection. Lacey said: The appointments are part of a shift around in comms to fit more closely with our company strategy and objectives, as well as give ...
) to find the key online locations of the audience. The identified locations are validated against a ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising...an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...
The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...Price reassurance is a key battleground in the supermarket wars and the leading players have ... was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... . They included an objection to the phrase "the end of shopping around" on the grounds it implied ...
in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ... I don t think we are as straightforward as that," he said. "But I think they think of us in a more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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