25 May 2012
| by Daniel Farey-Jones
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football...).
This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ...
at Walker Media.
The partnership will focus on Currys and PC World's role in helping customers find ...
25 May 2012
| by Nicola Clark
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers...I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every ...
your dishes on social-networking sites.
I may well be a boring lunch companion, but I am not alone ...
.
There is no doubt that the volume of visual content on social networks is growing at a phenomenal rate. More than 1 ...
25 May 2012
| by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
connected to a poster using NFC said they were positive about the experience and cited the ease of use ...
the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...
25 May 2012
| by Sara Luker
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
25 May 2012
| by Kantar Media
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
they are having to take a rather more responsible view of finance.
The proportion of 11-19 year olds who think ...
to appeal to young people effectively.
Another sign of a disappearing carefree attitude to the teenage ...
25 May 2012
| by Ben Hall
times since it was published last Friday (18 May).
A second ad from Nike's 'My time is now' campaign ...
.
The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...
10. Jammie Dodgers 'a certain gooey thing' by VCCP
5,776 shares this week
All time: 11 ...
24 May 2012
As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film...The video will be spread online via owned, paid and earned media channels, including a post on Beckham's Facebook page to his 18 million fans. ...
24 May 2012
| by Matthew Chapman
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure...and to fund the long term health of the company.
"We are setting HP on a path to extend our global ...
24 May 2012
| by Sarah Shearman
this apparent weakness with a humorous swipe at Apple: 'We wanted to avoid having the 100 fart apps available ...
For someone five months into a new role, with the task of aligning the marketing of some of the world's biggest technology brands, Philippa Snare seems very relaxed.
What makes the demeanour ...
24 May 2012
| by Sara Luker
.
Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
.
Expedia EMEA senior PR manager Jill Lloyd told PRWeek: We remain committed to a locally tailored approach ...
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns ...
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