25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one...will be collected from consumers to be sent to the Queen.
The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
25 May 2012
| by Daniel Farey-Jones
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ...
chief marketing officer Jenny Ashmore , who leaves without a job to go to after only seven months ...
25 May 2012
| by Kantar Media
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
they are having to take a rather more responsible view of finance.
The proportion of 11-19 year olds who think ...
to appeal to young people effectively.
Another sign of a disappearing carefree attitude to the teenage ...
24 May 2012
| by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route
24 May 2012
| by John Reynolds
Thomas Cook has appointed a new group chief executive, ending its search for a permanent...Harriet Green, currently chief executive of Premier Farnell, the Leeds-based engineering company, has been appointed to the role. She is also a non-executive director of BAE Systems.
She will join ...
-Novoa when he resigned from Thomas Cook last August, following three profits warning in a single year ...
24 May 2012
| by Sara Luker
.
Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
.
Expedia EMEA senior PR manager Jill Lloyd told PRWeek: We remain committed to a locally tailored approach ...
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had ...
with the spoils.
So when a big airline account narrowed its list down to just these two, my old agency threw ...
, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
23 May 2012
| by Hannah Crown
Florida's official tourism agency has launched a major pan-European hunt for support as the state...Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales ...
.
Tourism is Florida s leading industry, generating $60bn ( 38bn) annually and employing more than a million people. Preliminary figures from Visit Florida show it had 23.4 million visitors from January to March, a ...
22 May 2012
| by Hannah Crown
such as the introduction of a nationwide 20mph limit in residential zones. This has already been enforced at a local level ...
mayoral press function, said it was a conversation in the back of a minicab which led to Jones' widely ...
the pace is very fast and responding to things quickly is very important - it was actually a conversation ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...
, said: "This is a critical role in ensuring that we keep up the momentum and communicate our story with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...