25 May 2012
| by Loulla-Mae Eleftheriou-Smith
, "Missing People. A lifeline when someone disappears".
The ad opens with the line, "Please turn your phone on," and shows a teenage boy walk into a payphone and pick up the receiver.
He struggles to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...
25 May 2012
| by Daniel Farey-Jones
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ...
chief marketing officer Jenny Ashmore , who leaves without a job to go to after only seven months ...
25 May 2012
| by Gemma Charles
) to find the key online locations of the audience.
The identified locations are validated against a ...
analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project will feature between 100-500 locations depending on the client. 3. User generated content and location ...
25 May 2012
| by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week.
DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
25 May 2012
| by Ronnie Crosbie
and take note.
We know that technology has had a profound effect on what we can do. The internet ...
access to a massive audience. It s a perfect storm for grassroots innovation.
There was a time when ...
.
It s great that savvy marketers can spot a new opportunity and pounce on it ... Pinterest being the latest ...
25 May 2012
| by Kantar Media
s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
they are having to take a rather more responsible view of finance.
The proportion of 11-19 year olds who think ...
to appeal to young people effectively.
Another sign of a disappearing carefree attitude to the teenage ...
25 May 2012
| by Luke Blair
crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ...
things to do like a hole in the head just now. Equally, the NHS is in major reform and so moving yet ...
25 May 2012
James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate...Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
25 May 2012
| by John Owens
The UK's payment services body is to launch a comms drive to educate older people about modern...the council had to drop its plans to phase out
cheques by 2018 after widespread objections from businesses ...
25 May 2012
Tough on Staines Spelthorne Borough Council has decided to 'rebrand' Staines in a bid to rid...and history. The idea came from local business, backed
by a council-led public consultation, and was marked on Monday in a
celebration including boat races, maypole dancing and music. HOW I SEE IT - Debbie Flynn ...
comedians and satirists a whole
new lease of life. Apparently, the rename is aimed at distancing the town ...