09 Feb 2012
| by Jeremy Lee
competitive pitch handled by AAR.
09 Feb 2012
| by Jeremy Lee
Both shops had 14 new-business opportunities, according to research compiled from AAR's newbizmoves.co.uk database.
However, VCCP achieved the feat of winning the most business, landing 11 ...
Source: AAR. Includes wins without a pitch
...
09 Feb 2012
| by Maisie McCabe
Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst Young has previously worked with agencies on a project basis and often ...
09 Feb 2012
with the client this week. The process is being run by AAR.
And the intermediary is also holding chemistry ...
03 Feb 2012
| by David Benady
search consultancy the AAR, says: 'The commonest reason clients say things have fallen apart is working ...
may recruit them, it is not obliged to keep them on the same business. So, in practice, says the AAR ...
26 Jan 2012
| by Sara Kimberley
The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook.
The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation of its advertising arrangements into the network with the appointment of Rainey Kelly Campbell Roalfe/Y R ...
26 Jan 2012
| by Anne Cassidy
St Luke s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the business in a pitch process handled by AAR.
The agency, which also handles Heineken s Strongbow cider, picked up the Bulmers account in February 2010 after a pitch against the previous incumbent ...
19 Jan 2012
| by Jeremy Lee
research from AAR....fewer direct marketing pitches and 44 per cent fewer digital pitches taking place last year. AAR ...
, Halifax, Nationwide and Vodafone.
AAR also noted that the trend for large clients to hold integrated ...
-service media reviews also fell.
Kerry Glazer, the chief executive of AAR, said: "While the overall decline ...
19 Jan 2012
| by Anne Cassidy
The group is in talks with its roster agencies, which include the lead creative agency, TBWA\Manchester, and its media planning and buying agency, Rocket, on how best it can work with agencies going forward. AAR is handling the process.
The Co-op said that no decision had been taken on whether to ask its agencies ...
19 Jan 2012
| by Claire Beale
on the measurable metrics of new business when we consider who s going up and who s going down. But as AAR ...
. What AAR s stats do underline, though, is the declining need for agency groups to maintain a separate ...