BBC picks eight agencies for ad pitch
09 Nov 2010 | by Sara Kimberley
by the AAR, to "sound out the marketplace" before it released a formal OJEU tender. The BBC is forced by law ...
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Brother seeks shop for digital ad brief
15 Sep 2011 | by Anne Cassidy
Profero, TMW and Golley Slater have been shortlisted to compete for the business in a process being run by the AAR. Pitch meetings are scheduled to take place in the next week with Brother s European marketing team, which has its headquarters in Manchester, leading the process. The printer ...
Homebase hunts social media shop
21 Oct 2010 | by Sara Kimberley
The retailer is holding a pitch for the new account, through the AAR, which will involve Leo Burnett, its advertising agency, and glue Isobar. Homebase's search for an agency follows its first foray into social media earlier this year through the launch of its online gardening community site, Get ...
Ikea revamps strategy in loyalty focus
20 Jul 2010 | by Joe Thomas
The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...
Argos calls pitch for digital advertising brief
15 Jul 2010 | by Matt Williams
to boost its online offering. The retailer has appointed the AAR to handle the process.
BMW picks Engine for consolidated UK creative accounts
31 Mar 2010 | by Staff
Rover. The review was handled by the AAR. The winning agencies are expected to start working on new ...
Plusnet calls pitch for integrated brief
11 Mar 2010 | by Matt Williams
The company has enlisted the AAR to contact agencies with a view to holding a pitch for the business next month. The successful agency will create a number of campaigns to raise the brand's profile, and help build stronger relationships between Plusnet and its existing customer base. Plusnet ...
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
The corporation has appointed the AAR to approach agencies with a brief for a year-long project with a focus on eCRM. Following the growth of video-on-demand and digital TV, the BBC has access to more ... . The process, which is also being handled by the AAR, kicked off in January, with pitches set for June or July ...
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
The car manufacturer held initial meetings with the shortlisted agencies yesterday (Monday), with pitches for the business due to be held next month. The process is being handled by the AAR. WCRS, which is owned by Engine, has been the incumbent on the advertising account for almost 30 years. Dare ...
Saint@RKCR/Y&R lands Kopparberg
21 Jan 2010 | by By Matt Williams
The agency won the brief following a pitch against undisclosed agencies. The process, which kicked off in October last year, was handled by the AAR. Kopparberg is currently the third-largest premium packaged cider brand in the UK, behind Magners and Bulmers, but the company is keen to attempt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
