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The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
the AAR s Tony Spong gave when asked what clients are looking for. "Direct marketing started ... years ago at the AAR it was a piece of cake to go here s your five direct marketing agencies now ...
The agency triumphed in a final three-way pitch managed by the AAR against the incumbent Archibald Ingall Stretton and EHS 4D. 20:20 and Partners Andrews Aldridge were knocked out at an earlier stage. AIS had handled the account since 2003. O2 kicked off the review in July, five years after it last ...
The company, whose brands include Premier Inn, Costa Coffee and Beefeater Restaurants, approached agencies earlier this week through the AAR. Pitches are expected to take place later this month, with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ...
The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...
The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
Rover. The review was handled by the AAR. The winning agencies are expected to start working on new ...
The corporation has appointed the AAR to approach agencies with a brief for a year-long project with a focus on eCRM. Following the growth of video-on-demand and digital TV, the BBC has access to more ... . The process, which is also being handled by the AAR, kicked off in January, with pitches set for June or July ...
The car manufacturer held initial meetings with the shortlisted agencies yesterday (Monday), with pitches for the business due to be held next month. The process is being handled by the AAR. WCRS, which is owned by Engine, has been the incumbent on the advertising account for almost 30 years. Dare ...
EHS Brann and Targetbase Claydon Heeley were eliminated at an earlier stage in a process that began in September and was handled by the AAR. Lida will be responsible for working on Mini's customer relationship marketing and direct marketing. The agency is also expected to launch a new loyalty programme ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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