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TBWA scoops global Four Seasons brief

17 May 2012 | by Sara Kimberley

The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R in a process overseen by AAR. The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global ...

Publicis Chemistry picks up Everything Everywhere brief

17 May 2012 | by Sara Kimberley

through AAR. ...

RKCR/Y&R lands advertising brief for brewers association

10 May 2012 | by Anne Cassidy

RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...

Is it worth an incumbent repitching?

10 May 2012

the odds to retain the 47 million Sainsbury's account in 2005, AAR research showed that just 5 per cent of incumbents retained business in repitches. AAR figures now suggest that, while incumbents have not contested ... successful. Kerry Glazer, the AAR chief executive, says this puts incumbents on roughly the same odds ...

The Corner scoops Orbis ad business

03 May 2012 | by Ian Darby

The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...

London Business School hires The Communications Agency

03 May 2012 | by Ian Darby

The agency was appointed after a pitch process that started in December last year and was conducted through AAR. TCA's brief covers all on- and offline communications to promote the school's education programme to students and corporate buyers. London Business School has previously worked ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

03 May 2012 | by Sara Kimberley

The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...

50 over 50

03 May 2012

not to be a boring git." KERRY GLAZER 50 Chief executive, AAR Glazer continues to manage some of the UK's biggest pitches, albeit that there haven't been as many of them of late. AAR's own figures ...

Prostate Cancer Charity seeks agency for ad account

26 Apr 2012 | by Jeremy Lee

It has engaged AAR to oversee the pitch and agencies have been asked to submit their credentials. The review follows Prostate Cancer Awareness Month in March, when celebrities such as Ricky Gervais and Diana Louise Jordan voiced their support for the charity's goals. The last major above-the-line campaign ...

Agencies line up for telecoms giants' new venture

19 Apr 2012 | by Anne Cassidy

interested in pitching for the business, as part of a process being run by AAR. The telecoms groups plan ...

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