Argos launches humorous walrus ad
08 Sep 2010 | by Sara Kimberley
holding a review of its digital account. The retailer appointed AAR to handle the pitch. ...
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Breakthrough Breast Cancer hunts agency for 2011 campaign
16 Dec 2010 | by Katherine Levy
The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
The appointment follows a four-way pitch handled by the AAR earlier this year, and will see WFCA handle a through-the-line market push for the brand. WFCA will work with Zip to develop and implement a consistent communication concept via all consumer and trade media. The pan-European campaign ...
LOCOG appoints CBS Outdoor ahead of marketing push
01 Jul 2010 | by Joe Thomas
for the Olympic Games, following a final shoot-out against WPP Group. The pitch was handled by the AAR. As well ...
Adam & Eve wins £7m Foster's ad account
08 Apr 2010 | by Kate Nettleton
VCCP was also involved in the process at an earlier stage. The pitch was handled by the AAR. It is understood that M C Saatchi was stood down last week after work from the three final pitching agencies went through research. Fallon remained in conversations with Foster's until yesterday when Adam Eve ...
SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
British Heart Foundation hires BEC for direct campaign
07 May 2008 | by Ed Kemp
The charity has hired BEC to handle the development and branding of a new information and support service due to launch later this year. The BHF will then recruit people to the sign up to the service through on- and offline marketing campaigns, also created by BEC. The pitch was managed by the AAR ...
Top ING Direct marketer departs after six years
04 Mar 2008 | by Jemima Bokaie
following a final round of pitching, through the AAR, against incumbent VCCP, which created the brand ...
Kitcatt Nohr lands £2m Britannia brief
21 Feb 2008 | by Staff
The agency secured the business following a three-way shoot-out against Clark McKay Walpole and Archibald Ingall Stretton. The AAR handled the review. Kitcatt Nohr will work on all of Britannia s below-the-line corporate and consumer communications. Future campaigns will promote Britannia ...
Nick Jr seeks agency for promotional task
22 Jan 2008 | by Ed Kemp
The broadcaster has already approached several agencies and invited them to chemistry meetings. The search is being handled by the AAR. The winning agency is likely to develop campaigns to promote Nick Jr shows such as Roary the Racing Car, Lazy Town, Thomas the Tank Engine and Fifi the Flowertots, as well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
