Chime's advertising profits climb to £6.4m
07 Mar 2012 | by Daniel Farey-Jones
pitches in 2011 , according to research compiled from AAR's newbizmoves.co.uk database. Follow Daniel ...
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Brand barometer: Social media performance of Lynx
16 Mar 2012 | by Gemma Charles
NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
VCCP named most 'in-demand' shop
09 Feb 2012 | by Jeremy Lee
Both shops had 14 new-business opportunities, according to research compiled from AAR's newbizmoves.co.uk database. However, VCCP achieved the feat of winning the most business, landing 11 ... Source: AAR. Includes wins without a pitch ...
Adland sees drop in pitches for 2011
19 Jan 2012 | by Jeremy Lee
research from AAR....fewer direct marketing pitches and 44 per cent fewer digital pitches taking place last year. AAR ... , Halifax, Nationwide and Vodafone. AAR also noted that the trend for large clients to hold integrated ... -service media reviews also fell. Kerry Glazer, the chief executive of AAR, said: "While the overall decline ...
Grupo Consultores launches UK arm
29 Sep 2011 | by Ian Darby
Juliet Blackburn, the former head of digital at AAR and consumer marketing director at Skype, joins as the managing director of GC UK. Her first project will be to launch a UK version of agencyScope, GC's survey on agency performance and market perception of them. GC will not offer agency ...
Ad reviews up by 17 per cent in 2011
14 Jul 2011 | by Anne Cassidy
, according to data from the AAR....number of disciplines, also showed a steep decline, down 47.5 per cent. Kerry Glazer, the AAR chief ... is taken from the AAR's Newbizmoves database, which covers all UK reviews that are in the public domain. ...
Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?
15 Jan 2010
improving confidence is "based on anecdotes rather than substance". The AAR's experience seems to reflect ... in the market," she declares. Nevertheless, there's no escaping that the AAR's research suggests that last ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM, SP and integration at AAR, says contact strategy work with existing clients, rather than new business ...
Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
of digital at the AAR. The experience of Neil Miller, joint managing director of Avenue A | Razorfish ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
