Diary: Is AAR stuck in the past?
05 Mar 2010
We know things have fallen a bit flat on the new-biz front, but is this any reason for the AAR
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talent," Paul Phillips, the AAR's managing director, says. "But I can't see what's in it for clients ... , managing director, AAR "It's perfectly possible to get good creative work out without necessarily being ...
We know things have fallen a bit flat on the new-biz front, but is this any reason for the AAR
Phillips, the managing director of the AAR, points out: "While agencies can talk about doing a protest all ... have already got very good channels such as the IPA, AAR and Oystercatchers that can protect ...
The AAR is handling the review, and has contacted a number of agencies for pitch meetings. The Glenmorangie Company, which also owns the Ardbeg Distillery, has recently produced all the advertising for its malt whisky in-house. It last called a review in 2006, ending the process by moving the business out ...
Q: The AAR has recently reported a significant decline in the number of agency pitches during 2009
The agency won the brief following a pitch against undisclosed agencies. The process, which kicked off in October last year, was handled by the AAR. Kopparberg is currently the third-largest premium packaged cider brand in the UK, behind Magners and Bulmers, but the company is keen to attempt ...
The AAR is drawing up a shortlist of agencies to pitch for the business. Adam Eve previously handled the account, after securing the launch campaign for Westfield London in March 2008. The agency was forced to resign the business in April last year after it picked up the 20m John Lewis account ...
, according to figures from the AAR....Source: AAR. ...
improving confidence is "based on anecdotes rather than substance". The AAR's experience seems to reflect ... in the market," she declares. Nevertheless, there's no escaping that the AAR's research suggests that last ...
For those of you crying into your detox smoothies after reading the AAR's pitch figures for 2009...The AAR itself is looking particularly busy, what with pitches for the BBC and Smooth Radio, as well as for a mystery "dark spirits brand". On a more prosaic front, it also has a creative and media brief for Park Resorts. And it seems like the larger agencies need not apply for the Ginsters pitch ...
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