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Brand barometer: Social media performance of Lynx

NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...

Are marketers too fickle when it comes agency relationships?

search consultancy the AAR, says: 'The commonest reason clients say things have fallen apart is working ... may recruit them, it is not obliged to keep them on the same business. So, in practice, says the AAR ...

Agency of the Year 2011: The Judges

. Juliet Blackburn, Managing director, Grupo Consultores Blackburn, formerly of the AAR and Skype ... executive, AAR Group Glazer joined the AAR as commercial director in 1999. Her career has included ... director, AAR Group Before joining the AAR in 2007, Spong spent five years at Royal Mail. His career ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

irreparable damage. AAR business director Alex Young says the three key characteristics of positive client ...

Brands aim for perfect pitch

Group; Duncan MacCallum Nestle; Richard Woodford News International - Agencies Paul Phillips AAR ...

Ikea revamps strategy in loyalty focus

The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...

LOCOG appoints CBS Outdoor ahead of marketing push

for the Olympic Games, following a final shoot-out against WPP Group. The pitch was handled by the AAR. As well ...

Skype loses top marketer Juliet Blackburn

Blackburn took up the post following nine years at brand-agency inter mediary AAR. At Skype, she oversaw global marketing strategy and rep orted to vice-president and gen eral manager of consumer business Neil Stevens. Blackburn has left the company to work as a freelance consultant, assisting brands ...

Magners focuses on home town in marketing rethink

to the 13m account in October 2009 after a pitch handled by the AAR. The new campaign is set in the town ...

Skype appoints Juliet Blackburn as consumer marketing director

LONDON - Skype has appointed Juliet Blackburn as director of consumer marketing from the AAR....by the AAR. The AAR has also announced that it has appointed Linsey Wooldridge, the former head ...

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