The week in marketing
08 Dec 2009
intermediary the AAR, where she was business director, with responsibility for digital. She starts in January ...
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Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
of intermediary AAR, which has more than 20 years' experience in the pitching business. Despite many agencies ...
The week in marketing
03 Nov 2009
with the AAR to identify an agency to develop a pan-European media-neutral campaign. Antony Peart, advertising ...
The Mushroom Bureau approaches digital agencies for first campaign
25 Aug 2009
by the AAR, with a result expected next month.
The week in marketing
21 Jul 2009
was handled by the AAR. Visit Wales initially called a review in 2007, but it was postponed to confirm EU ...
The week in marketing
24 Mar 2009
digital agency. InterCasino has appointed the AAR to find an agency to boost customer acquisition ...
Digital & Direct: Digital choice - Mazda
03 Mar 2009 | by Juliet Blackburn, Business director, AAR
This microsite is an excellent example of campaign integration for the enhanced Mazda 2 model.
Arts Council appoints four digital agencies
26 Nov 2008 | by Fiona Ramsay
The appointment of the four agencies to the roster followed a competitive tender process handled by the AAR. Preloaded will work specifically on the redevelopment of the corporate website. The other three agencies appointed are Cogapp, Deconstruct and Net Efficiency. Ella Muers, director of marketing and brand ...
Sony breaks animated Christmas TV campaign
24 Nov 2008 | by Fiona Ramsay
The print, TV, online and in-store campaign is the first from its agency TBWA since it won the 4m ad account in September after a pitch, run by the AAR, against Fallon, Krow and Iris. The new TV campaign, which breaks today, features a Sony Centre umbrella ad, which will be followed up throughout ...
John Lewis reviews advertising account
17 Nov 2008 | by Miranda Fitzgerald
The retail chain has already drawn up a shortlist of agencies that it will invite to pitch. The pitch process is being handled by AAR. John Lewis has worked with Lowe London, which recently declined to repitch for its flagship Stella Artois advertising account, since August 2006. John Lewis' head of brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
