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Co-op appoints Leo Burnett to £50m ad account

. The review of the account, which began in January , was handled by the AAR. Pitches took place this week ...

Pitch update

The 50 million pitch for Tesco's rival The Co-operative took place this week, with CHI Partners, DDB UK, Leo Burnett and Now presenting on Wednesday and Thursday in a process that is handled by AAR. London agencies joined BBC executives and Breakfast guests in first class on Virgin Trains as they headed ...

TBWA scoops global Four Seasons brief

The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R in a process overseen by AAR. The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global ...

Publicis Chemistry picks up Everything Everywhere brief

through AAR. ...

RKCR/Y&R lands advertising brief for brewers association

RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...

Is it worth an incumbent repitching?

the odds to retain the 47 million Sainsbury's account in 2005, AAR research showed that just 5 per cent of incumbents retained business in repitches. AAR figures now suggest that, while incumbents have not contested ... successful. Kerry Glazer, the AAR chief executive, says this puts incumbents on roughly the same odds ...

The Corner scoops Orbis ad business

The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...

London Business School hires The Communications Agency

The agency was appointed after a pitch process that started in December last year and was conducted through AAR. TCA's brief covers all on- and offline communications to promote the school's education programme to students and corporate buyers. London Business School has previously worked ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...

Pitch Update

, four agencies have been involved in the review, which has been handled by AAR. Pitches took place ... the audit company called a review through AAR. ...

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