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NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
The review was handled by the AAR. The agency's first task will be to produce a campaign to relaunch the company's T-Zone brand. The campaign, which will span digital, print and outdoor channels, will promote the brand's recently revamped design and packaging. Aimed at both men and women, the ads ...
to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
The company has drawn up a shortlist to pitch for the business in a process handled by the AAR. The successful agency will create a campaign to relaunch the company's T-Zone brand, which incorporates cleansing and skincare products. Its campaign will focus on digital advertising, as well as print and poster work. T ...
The retail chain has already drawn up a shortlist of agencies that it will invite to pitch. The pitch process is being handled by AAR. John Lewis has worked with Lowe London, which recently declined to repitch for its flagship Stella Artois advertising account, since August 2006. John Lewis' head of brand ...
Albion beat four other agencies to the account, and will now work with the whisky firm on an annual project basis. The pitch was run by the AAR. Jason Goodman, managing director of Albion, said: "The Famous Grouse is a great, established brand that has demonstrated innovation from product ...
The review, which has handled by The AAR, initially involved five agencies. In the past the brand has worked with agencies on online campaings on a project basis. Albion London will be working with The Famous Grouse on an annual project basis, starting with immediate effect, according to assistant brand ...
Agencies will be given the choice of pitching for both the experiential and field marketing elements of the business, or just submitting for one of the two portions. The pitch is being handled by the AAR, and Gallaher hopes to appoint agencies before Christmas. The experiential aspect involves ...
It is the first significant win for the agency since it merged with Geronimo Communications, an integrated agency owned by the Tribal Group, last month. M C Saatchi, Delaney Lund Knox Warren Partners and the Scottish agency Merle competed against Mustoes for the account, in a pitch handled by the AAR. Mustoes ...
following a pitch handled by the AAR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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