DDB lands Petplan account after pitch
09 Feb 2012 | by Jeremy Lee
competitive pitch handled by AAR.
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The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...
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The main task of the appointed agency will be to build on the values of Petplan's brand for consumers. The company has previously concentrated mainly on direct response advertising through agencies including Watson Phillips Norman and the digital shop Pancentric. Petplan is working with the AAR ...
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The agency won the business after a final shoot-out with Bartle Bogle Hegarty. Wieden Kennedy and TBWA\London were knocked out of the running at an earlier stage. The pitch, which kicked off in January this year, was handled by the AAR. The pitch was overseen by Moneysupermarket.com's recently ...
Dare, which created the current campaign, is on alert following the price comparison website s decision to hold chemistry meetings with up to six agencies over the next week. A pitch, co-ordinated by the AAR, will take place in mid-February and advertising from the winning agency is due to air ...
The Assembly won the business after a pitch against Bartle Bogle Hegarty and Engine that was run through the AAR. It will aim to provide Ernst Young, which is one of the world's "big four" accountancy firms, alongside Deloitte, KPMG and PricewaterhouseCoopers, with a new global brand strategy ...
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