Ikea appoints Lida to lead loyalty programme
20 Jul 2010 | by Joe Thomas
following a pitch handled by the AAR.
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Harveys poised to hand brief to HMDG
23 Jun 2011 | by Maisie McCabe
Harveys called the pitch, which was handled by the AAR, as part of a move to develop more creative and planning-led advertising in the face of competition from rivals, such as DFS with its 87m marketing budget In the past, Harveys has worked with the production company Velvet on the idents for its sponsorship ...
Ikea revamps strategy in loyalty focus
20 Jul 2010 | by Joe Thomas
The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
The appointment follows a four-way pitch handled by the AAR earlier this year, and will see WFCA handle a through-the-line market push for the brand. WFCA will work with Zip to develop and implement a consistent communication concept via all consumer and trade media. The pan-European campaign ...
Dyson to review European media
27 May 2010 | by Ian Darby
The pitch will run separately from a review of Dyson's 4 million UK media business, which kicked off last month. Dyson has appointed the AAR to handle the European review, which will include all major markets outside of the UK. Mindshare is the incumbent on the business. The AAR is also handling ...
Dyson reviews £4m UK media
30 Apr 2010 | by Anne Cassidy
The account is currently held by Walker Media and the pitch process is being handled by the AAR. The technology company has agreed on a shortlist to pitch for the business, which includes the incumbent. Dyson said in a statement that the review was "part of a standard company process" and that a decision ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Sony reviews European account
04 Aug 2009 | by Sarah Johnson
' camapigns. Sony will work with the AAR to develop a short list of agencies for inclusion in the review ...
HomeForm shortlists agencies for £15m Sharps, Moben and Dolphin account
23 Feb 2009 | by Fiona Ramsay
Team Saatchi, Kindred and DCH are pitching against incumbents DLKW and digital agency Logan Tod Co for the business, with the review being handled by the AAR. The successful agency will create advertising for all of HomeForm's brands. Mark Collier, the group marketing director of HomeForm, said ...
HomeForm launches agency review
13 Feb 2009 | by Kate Nettleton
The AAR is handling the pitch and is currently in the process of contacting agencies for credentials meetings. A request for information, which was sent to a number of London shops last week, said the retailer was looking for an agency that could "fight in the marketing trenches". The successful agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
