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BMW picks Engine for consolidated UK creative accounts

31 Mar 2010 | by Staff

Rover. The review was handled by the AAR. The winning agencies are expected to start working on new ...

WCRS lands global BMW launch task

11 Feb 2010 | by Noel Bussey

. The process is being handled by the AAR. BMW is also poised to put its media planning and buying account ...

BMW to review £16m media account

04 Feb 2010 | by Anne Cassidy

It is understood that the pitch process will begin after the agency has completed its ongoing creative review, through the AAR. Vizeum has held BMW's media buying since September 2005. In April 2009, it won BMW's media planning without a formal pitch when the car manufacturer moved it out of PHD. Vizeum ...

BMW shortlists four agencies to pitch for advertising business

26 Jan 2010 | by Matt Williams

The car manufacturer held initial meetings with the shortlisted agencies yesterday (Monday), with pitches for the business due to be held next month. The process is being handled by the AAR. WCRS, which is owned by Engine, has been the incumbent on the advertising account for almost 30 years. Dare ...

Mini retains Lida to eCRM business

21 Jan 2010 | by Matt Williams

EHS Brann and Targetbase Claydon Heeley were eliminated at an earlier stage in a process that began in September and was handled by the AAR. Lida will be responsible for working on Mini's customer relationship marketing and direct marketing. The agency is also expected to launch a new loyalty programme ...

BMW calls creative pitch

03 Dec 2009 | by Matt Williams

The AAR has been appointed to handle the process. WCRS, which is part of the Engine Group, has been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital account since March last year. The DM incumbent is Euro RSCG KLP, which won the business from Archibald ...

Work Club lands Alfa Romeo's global digital account

29 Oct 2009 | by Claire Billings

The business includes Alfa Romeo's pan-European account, which was won by R/GA in January after a pitch through the AAR. Alfa Romeo and R/GA have since parted company, having worked together for just eight months. Work Club was the runner-up to R/GA in the final shoot-out of the original European pitch ...

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...

Mini kicks off hunt for online CRM agency

17 Sep 2009 | by Claire Billings

The review is part of a statutory process. Lida, the incumbent, has been invited to defend the business. The car company has appointed the AAR, which has contacted direct marketing agencies with strong digital credentials. The brief is understood to cover electronic customer relationship marketing ...

Comparethemarket.com calls ad pitch

23 Sep 2008 | by Alex Brownsell

The brand is inviting the incumbent, VCCP, which it appointed in March 2007, to repitch for the business. The review is being handled by the AAR. Since appointing VCCP, which created its green and blue branding, the website has significantly increased its TV marketing to generate consumer awareness. As well ...

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