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RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...
The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...
The agency landed the account following a pitch against JWT London, WCRS and Wieden Kennedy in a process handled through the AAR. Heineken, which acquired the brand in 2008, called the review in January. St Luke's, the previous incumbent on the account, did not repitch but continues to handle ad ...
The review is being handled by the AAR and BBH is not repitching. However, its global ad duties on Heineken-owned Sol, which it won in June last year , are not affected by the review. BBH was appointed to the Kronenbourg account in July 2010 when it was moved out of M C Saatchi without a pitch ...
St Luke s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the business in a pitch process handled by AAR. The agency, which also handles Heineken s Strongbow cider, picked up the Bulmers account in February 2010 after a pitch against the previous incumbent ...
the announcement of a shortlist of shops to pitch for the account. AAR is handling the process. David Wilson ...
The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
Now, which launched in March, won the account after a pitch against agencies including the incumbent, Hooper Galton. The AAR oversaw the process. The appointment ends Hooper Galton's seven-year relationship with the brand. The agency has worked with Florette since 2004 and successfully defended ...
The move comes as Onken looks to relaunch its brand in the UK. Onken, which did not previously have a retained agency, used the AAR to co-ordinate a process that originally had Euro RSCG London and Hooper Galton on the shortlist. However, a new set of agencies was invited to compete when Onken rejected ...
that sat right at the top of the same list. But back to that pitch conversion rate. According to the AAR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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