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Co-op appoints Leo Burnett to £50m ad account

. The review of the account, which began in January , was handled by the AAR. Pitches took place this week ...

Agencies line up for shopping centre launch brief

The review for the retail and leisure development, called Trinity Leeds, is being handled by AAR and London-based agencies have been approached. An agency with retail and fashion experience will be expected to work across advertising and digital activity nationally. An appointment is due by the end ...

Co-op calls £50m agency roster review

The group is in talks with its roster agencies, which include the lead creative agency, TBWA\Manchester, and its media planning and buying agency, Rocket, on how best it can work with agencies going forward. AAR is handling the process. The Co-op said that no decision had been taken on whether to ask its agencies ...

Krow captures £84m DFS ad business

Independent agency Krow won the busness after a final shoot-out against Karmarama. The retailer kicked off the review in August and the pitch process was handled by the AAR. Ogilvy Mather and VCCP were knocked out of the process at an earlier stage. DFS, which has 80 stores nationwide, has ...

Pitch Update

the casting couch. The pitch, which kicked off in August, is being run by the AAR. Christmas will have a ...

Pitch update

result possible before the end of the month. The AAR has overseen the process. Agencies competing ...

St Luke's and MediaCom win Majestic Wine accounts

St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...

DFS reviews £80m creative account

The retailer has hired the AAR to draw up a shortlist of agencies to pitch for the business, with an appointment expected to be made in the autumn. DFS, which has 80 stores nationwide, is looking to place a greater emphasis on brand-building campaigns, in an effort to broaden its appeal and develop its creative ...

Harveys poised to hand brief to HMDG

Harveys called the pitch, which was handled by the AAR, as part of a move to develop more creative and planning-led advertising in the face of competition from rivals, such as DFS with its 87m marketing budget In the past, Harveys has worked with the production company Velvet on the idents for its sponsorship ...

Harveys kicks off £15 million ad review

The company has kicked off a review of its creative business in a process handled by the AAR, as it aims to move to more creative and planning-led advertising. Harveys, which has sponsored ITV s Coronation Street since 2007, currently uses the production company Velvet to create the idents that run ...

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