Expedia seeks single agency to consolidate consumer PR
21 Mar 2012 | by Sara Luker
handled by AAR and pitches are likely to be held at the end of April. ...
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Publicis Chemistry picks up Everything Everywhere brief
17 May 2012 | by Sara Kimberley
through AAR. ...
TMW wins Brother European digital pitch
27 Oct 2011 | by Sara Kimberley
The agency beat Profero and Golley Slater in a three-way shoot-out after a review, conducted by Brother's marketing department through the AAR, that began in September. TMW will be responsible for implementing Brother's first pan-European digital advertising strategy. Brother has used agencies on a ...
Brother seeks shop for digital ad brief
15 Sep 2011 | by Anne Cassidy
Profero, TMW and Golley Slater have been shortlisted to compete for the business in a process being run by the AAR. Pitch meetings are scheduled to take place in the next week with Brother s European marketing team, which has its headquarters in Manchester, leading the process. The printer ...
Rainey Kelly Campbell Roalfe/Y&R lands £47m Vodafone ad task
16 Aug 2011 | by Ian Darby
The agency won the business following a closed pitch against rival WPP agencies JWT London and Ogilvy Mather. The AAR assisted in the process. Telecoms giant Vodafone announced in June that it was parting company with Bartle Bogle Hegarty, its agency since 2006, following a "global supply chain ...
O2 reviews multimillion-pound DM account
19 Jul 2011 | by Sara Kimberley
AIS has been invited to repitch for the business. The agency has worked on the account since 2003, when it was then worth 24m. The pitch is being handled by the AAR. O2 said it would be asking agencies about their ability to "create compelling and direct ways of engaging with its brand and promoting ...
Vodafone shortlists three agencies for £47m ad task
13 Jul 2011 | by Matt Williams
JWT London, Ogilvy Mather and Rainey Kelly Campbell Roalfe/Y R will contest the business, following Vodafone's decision to split with Bartle Bogle Hegarty earlier this month. It announced following the split that the pitch would only be open to WPP agencies. The AAR is supporting Vodafone ...
Games giant Nintendo appoints Bell Pottinger as its retained agency
19 Jul 2010 | by Matt Cartmell
product and game launches. The win follows a pitch process that was handled by the AAR. Nintendo UK ...
Skype loses top marketer Juliet Blackburn
22 Jun 2010 | by Sara Kimberley
Blackburn took up the post following nine years at brand-agency inter mediary AAR. At Skype, she oversaw global marketing strategy and rep orted to vice-president and gen eral manager of consumer business Neil Stevens. Blackburn has left the company to work as a freelance consultant, assisting brands ...
Nintendo reviews business and The Red Consultancy declines to repitch
13 May 2010 | by Matt Cartmell
PlayStation. Nintendo is using AAR to manage the pitch process and is expected to have an agency in place ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
