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Agencies line up for telecoms giants' new venture

interested in pitching for the business, as part of a process being run by AAR. The telecoms groups plan ...

BT Business appoints Now to ad account

The agency won the account after a competitive pitch against TBWA, Ogilvy and HMDG. The pitch was overseen by AAR. Now will be responsible for improving BT Business' position in the rapidly growing information and communications technology market for small and medium-sized businesses, through advertising ...

Vodafone kicks off retail advertising review

The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook. The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation of its advertising arrangements into the network with the appointment of Rainey Kelly Campbell Roalfe/Y R ...

BT Business kicks off creative overhaul

The former incumbent, Rainey Kelly Campbell Roalfe/Y R, won the account in 2006, when the billings on the business were 17 million. However the review, which will be handled through the AAR, has been called after the shop was forced to resign the business after being appointed to the 47 million Vodafone ...

O2 appoints Lida to direct marketing account

The agency triumphed in a final three-way pitch managed by the AAR against the incumbent Archibald Ingall Stretton and EHS 4D. 20:20 and Partners Andrews Aldridge were knocked out at an earlier stage. AIS had handled the account since 2003. O2 kicked off the review in July, five years after it last ...

Pitch Update

the casting couch. The pitch, which kicked off in August, is being run by the AAR. Christmas will have a ...

O2 reviews multimillion-pound DM account

AIS has been invited to repitch for the business. The agency has worked on the account since 2003, when it was then worth 24m. The pitch is being handled by the AAR. O2 said it would be asking agencies about their ability to "create compelling and direct ways of engaging with its brand and promoting ...

Vizeum lands BT's 2012 comms brief

The Aegis-owned agency partnered with the specialist sponsorship agency IMG in a pitch against undisclosed agencies handled by the AAR. Vizeum will work on media strategy, while the sports specialist IMG will create sponsorship activation on the account. It is Vizeum's first appointment to the BT roster. BT is a ...

Agencies line up for BT 2012 comms task

The telecoms giant has contacted agencies inviting them to pitch for the business through the AAR. Media agencies have been offered the opportunity to pitch for the sponsorship activation brief in addition to comms planning, with the option of partnering with a sports sponsorship or PR company. Pitches ...

Plusnet calls pitch for integrated brief

The company has enlisted the AAR to contact agencies with a view to holding a pitch for the business next month. The successful agency will create a number of campaigns to raise the brand's profile, and help build stronger relationships between Plusnet and its existing customer base. Plusnet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.