Expedia seeks single agency to consolidate consumer PR
21 Mar 2012 | by Sara Luker
handled by AAR and pitches are likely to be held at the end of April. ...
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R in a process overseen by AAR. The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global ...
Four Seasons Hotels calls review of global accounts
12 Jan 2012 | by Sara Kimberley
The luxury hotel group is using AAR as the intermediary in the process, which is being co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. Four Seasons, which operates 86 hotels in 35 countries, including two in London, could appoint separate agencies to handle each account or a ...
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
Pitch Update
27 Oct 2011
the casting couch. The pitch, which kicked off in August, is being run by the AAR. Christmas will have a ...
Pitch update
13 Oct 2011
result possible before the end of the month. The AAR has overseen the process. Agencies competing ...
BETC London snares £5m Disneyland brief
06 Oct 2011 | by Sara Kimberley
At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity. Disneyland has now opted instead to appoint BETC, which opened in May. Its sister ...
Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
The company, whose brands include Premier Inn, Costa Coffee and Beefeater Restaurants, approached agencies earlier this week through the AAR. Pitches are expected to take place later this month, with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ...
Aer Lingus reviews £4m ad business
02 Jun 2011 | by Sara Kimberley
after a pitch through the AAR. Earlier this year, Aer Lingus celebrated its 75th anniversary with a ...
Arnold KLP picks up P&O's £7m integrated ad account
02 Jun 2011 | by Matt Williams
The agency won the business after a four-month pitch process, which culminated in a direct shoot-out between Arnold and WCRS Co. The process was handled by the AAR and the appointment was made by Philip Price, the head of brand marketing for P O Cruises. Arnold will now be responsible for overseeing all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
