Diary: Mother iconoclasts keep it reel for their AAR film
08 Jul 2005
-Cola and Orange has done little to dampen Mother's iconoclastic zeal. At least, not if its new AAR reel
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Spong appointed as AAR DM specialist
23 Mar 2007
The AAR has named Tony Spong as its new head of direct, promotional and integrated marketing, after...executive of the AAR, said: "Tony's special blend of skills and experience means he brings a deeper ... to the AAR's business approach and delivery." Constable revealed that she was to leave the AAR to join a ... , with responsibility for developing its direct marketing and digital sectors. The AAR works with clients that include ...
Hotline: BMW uses the AAR to handle review
24 Jun 2005
BMW is using the AAR to handle the review of its £25 million media planning account. The planning
AAR reduces fees after slow year for account reviews
12 Dec 2003 | by Jeremy Lee,
LONDON - The AAR has cut its annual fee from media agencies following a poor year for new....2% from £7,000 to £6,500. Member agencies were alarmed last January, when the AAR put its subscription ... ." However, Paul Phillips, the company's director of media and advertising services, said the AAR had been ... economic pressures and conceded that the influence of the auditors had grown, but said the AAR provided a ...
Economic stability leads to rise in agency pitches
02 Sep 2005 | by John Tylee
The AAR's research shows increased client confidence, but media reviews decrease....by the AAR. This represents an increase of 29.1 per cent on the same period last year. The findings also ... were between roster agencies; 16.7 per cent of appointments were made without a pitch. The AAR ... and those involved in motoring. The activity reflects what the AAR claims is the intense competition ...
Pitches plummet across all media
07 Jan 2010 | by Kate Nettleton
LONDON - AAR says the number of reviews fell by 21 per cent in 2009....The number of new-business pitches plummeted 21 per cent in 2009, according to new figures released by the AAR. While advertising reviews fell by 20 per cent, the declines in digital, direct ... and John Lewis, but three of these moved without a formal pitch process. Kerry Glazer, the AAR chief ...
Media: All about ... Media match-making agencies
26 Nov 2004
Haystack's service will compete with the AAR and ISBA, Ian Darby says..... But it faces competition. 1. The AAR launched its media arm in 1998 when it hired the CIA director Paul ... and Harveys. Agencies generally admire Phillips' professionalism, but some large agencies complain the AAR ... the access to data and technical detail. - The likes of the AAR and ISBA are its more direct competitors ...
National Express in £7m media rethink
08 Sep 2006 | by Darren Davidson
the AAR....The business, which is currently handled by the media specialist The Piper Agency, also includes the company's trains division. The AAR has drawn up a shortlist of five agencies. The move comes almost two ... following a competitive pitch. That pitch was also overseen by the AAR. National Express operates ...
Discovery Networks calls review of UK media account
25 Feb 2010 | by Anne Cassidy
LONDON - Discovery Networks is reviewing its UK media planning and buying account through the AAR.
National Express in £7m media rethink
07 Sep 2006 | by by Darren Davidson
the AAR....The business, which is currently handled by the media specialist The Piper Agency, also includes the company's trains division. The AAR has drawn up a shortlist of five agencies. The move comes almost two ... following a competitive pitch. That pitch was also overseen by the AAR. National Express operates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
