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- 2004 (1)
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News Analysis: PR middlemen face changing role
22 Oct 2004
Jordan, head of marketing at PR matchmaker AAR, says its knowledge of an agency is far deeper than ... or later agencies have to do the wooing themselves. THE MATCHMAKERS AAR Launched in 1975, it has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
