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NEW MEDIA: AAR goes online

The Advertising Agency Register has launched a web site. The site, at www.aargroup.co.uk, was designed by new-media agency Mediatel.

AAR reveals drop in DM pitches

LONDON - A new AAR report has revealed a dramatic drop in the number of direct marketing pitches...AAR figures comparing 2007 with 2006 showed the number of reported direct marketing pitches dropped ... of DM, SP and integration at AAR, said: Organic growth has, in fact, been very strong. Lots of digital ... me they re not busy. It s just one of those phases. Kerry Glazer, the chief executive at AAR, said ...

HOTLINE: The AAR and creativebrief link up

The AAR and creativebrief, the online matchmaking service, are linking up to offer an online

AAR reveals drop in DM pitches

A new AAR report has revealed a dramatic drop in the number of direct marketing pitches across 2007, but an impressive jump in digital reviews. AAR figures comparing 2007 with 2006 showed ... , compared with 136 in 2006. Tony Spong, the head of DM, SP and integration at AAR, said: "Organic growth ...

AAR figures show digital pitch rise

LONDON - New figures from the AAR reveal a staggering rise in digital pitches, despite a 10 per...at the AAR, said: Hopefully, these figures do reflect most agencies perceptions of the new-business market ...

Digital & Direct: Digital choice - Mazda

This microsite is an excellent example of campaign integration for the enhanced Mazda 2 model.

AAR direct marketing boss moves to Agency Insight

LONDON - Julie Constable, the head of direct marketing at the AAR, is moving to Agency Insight....Voelkel, before her 1999 move to the AAR. Constable said: I am looking forward to having a much broader ...

Abbey set for digital pitch as AAR forms shortlist

pitch, which is being conducted through the AAR....The AAR's digital arm, headed by Juliet Blackburn, is in the process of drawing up a shortlist of creative agencies to pitch for the business. In February last year, Abbey National unveiled a major creative redesign of its online look and feel - the first revamp of its website since Abbey first launched ...

AAR figures reveal drop in number of advertising pitches

LONDON - New figures from the AAR have revealed a sharp rise in digital pitches in 2008, while...with eight in 2007. Kerry Glazer, the chief executive of the AAR, said: "The continued rise in the number ...

Hotline: Mobile brand 3 appoints AAR to conduct search

The mobile brand 3 has appointed the AAR to conduct a search for an agency to handle its online

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.