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Radio Times takes on first outside PR shop

by advertising agency AAR. Fees have not been finalised, but are expected to be in excess of six figures ...

Agency Management: As PR consolidates client conflicts divide - As the PR industry consolidates and client brands diversify into different sectors, Chinese walls within agencies are becoming more important, but their confidentiality is not always trusted

restricting their options. Alex Young, PR manager at AAR, a service which helps clients select ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.