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Macmillan Cancer appoints Joshua to direct business

by the AAR and overseen by Macmillan Cancer Support s deputy director of marketing, Judith Dutton. ...

SMA hands direct account to Partners Andrews Aldridge

The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...

British Heart Foundation hires BEC for direct campaign

The charity has hired BEC to handle the development and branding of a new information and support service due to launch later this year. The BHF will then recruit people to the sign up to the service through on- and offline marketing campaigns, also created by BEC. The pitch was managed by the AAR ...

Argos launches humorous walrus ad

holding a review of its digital account. The retailer appointed AAR to handle the pitch. ...

Kitcatt Nohr lands £2m Britannia brief

The agency secured the business following a three-way shoot-out against Clark McKay Walpole and Archibald Ingall Stretton. The AAR handled the review. Kitcatt Nohr will work on all of Britannia s below-the-line corporate and consumer communications. Future campaigns will promote Britannia ...

Children's Society hires duo for Christmas push

was hired following a review managed by the AAR, targeted both existing and prospective donors. ...

QS seeks agency to develop direct drive

for the first time. The agency search is being handled by the AAR. Earlier this year, QS hired ...

Adam & Eve wins £7m Foster's ad account

VCCP was also involved in the process at an earlier stage. The pitch was handled by the AAR. It is understood that M C Saatchi was stood down last week after work from the three final pitching agencies went through research. Fallon remained in conversations with Foster's until yesterday when Adam Eve ...

Macmillan set to pool tasks in single shop

raising and events business. The pitch is being handled by the AAR and overseen by Macmillan Cancer ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.