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research from AAR....fewer direct marketing pitches and 44 per cent fewer digital pitches taking place last year. AAR ... , Halifax, Nationwide and Vodafone. AAR also noted that the trend for large clients to hold integrated ... -service media reviews also fell. Kerry Glazer, the chief executive of AAR, said: "While the overall decline ...
, according to data from the AAR....number of disciplines, also showed a steep decline, down 47.5 per cent. Kerry Glazer, the AAR chief ... is taken from the AAR's Newbizmoves database, which covers all UK reviews that are in the public domain. ...
Both shops had 14 new-business opportunities, according to research compiled from AAR's newbizmoves.co.uk database. However, VCCP achieved the feat of winning the most business, landing 11 ... Source: AAR. Includes wins without a pitch ...
Juliet Blackburn, the former head of digital at AAR and consumer marketing director at Skype, joins as the managing director of GC UK. Her first project will be to launch a UK version of agencyScope, GC's survey on agency performance and market perception of them. GC will not offer agency ...
NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
pitches in 2011 , according to research compiled from AAR's newbizmoves.co.uk database. Follow Daniel ...
improving confidence is "based on anecdotes rather than substance". The AAR's experience seems to reflect ... in the market," she declares. Nevertheless, there's no escaping that the AAR's research suggests that last ...
of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM, SP and integration at AAR, says contact strategy work with existing clients, rather than new business ...
to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
% from 2006. Martin Jones, head of advertising at the AAR, says: 'The days of big brands simply handing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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