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AAR: pitch budgets slide

to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ... , the last time the AAR's agency new-business resource survey was conducted. The survey also found ... cent. Paul Phillips, the managing director of the AAR, said: "On one hand, agencies of all sizes ...

BMB tops AAR's pitching table

-business performers last year, according to new figures from the AAR..... The AAR only includes London-based agencies with more than five new-business wins in the tables ... 's business." Paul Phillips, the managing director of the AAR, said: "Those agencies that are better ... 8 Source: AAR. BEST PITCH CONVERSION RATES Rank Agency ...

AAR names best of 2005

The AAR reveals its rankings of the best new-business performers of last year....Kennedy 5 Source: AAR Notes: Total new-business wins from any source ... 36.4 Source: AAR Notes: Conversion rate in competitive pitches, whether open or roster. NB. Agency ...

AAR to introduce updated identity

AAR, the search and selection service for the marketing industry, has revamped its identity...the next few weeks. The AAR wants to communicate that its expertise goes beyond its original function ... that it promotes the AAR's core offerings across marketing disciplines. ...

AAR reveals dotcoms' dominance

The AAR has released a report analysing new-business moves in 2000, based on information from its...The AAR has released a report analysing new-business moves in 2000, based on information from its newbizmoves database. The data confirms that dotcoms, despite suffering from negative press, dominated new ... of the AAR, Martin Jones, said: I think it will come as no surprise because of the sheer number of dotcoms ...

AAR appoints head of marketing

- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ... , BBC Magazines and John Brown Publishing. She said: The AAR has developed into a huge service ... , but this is a business and we have to market it. Martin Jones, the managing director of the AAR, said ...

AAR appoints head of marketing

- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ... , BBC Magazines and John Brown Publishing. She said: The AAR has developed into a huge service ... , but this is a business and we have to market it. Martin Jones, the managing director of the AAR, said ...

AAR survey reveals clients’ criteria

criteria, according to a study undertaken by the Advertising Agency Register. The AAR surveyed ... %) and final presentation (4%). The survey findings support the AAR s view that the formal pitch ... appointing an agency, not a creative solution. This is the first such survey undertaken by the AAR ...

NEW MEDIA: AAR goes online

The Advertising Agency Register has launched a web site. The site, at www.aargroup.co.uk, was designed by new-media agency Mediatel.

MEDIA: AAR adds media arm

at CIA Medianetwork, who assumes the role of media services director at the newly renamed AAR ... . Phillips will also be responsible for recruiting more agencies to the AAR and helping them market themselves more effectively. The AAR currently offers an advertising and design service, but has been ...

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