27 Feb 2009
| by Anne Cassidy
to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ...
, the last time the AAR's agency
new-business resource survey was conducted. The survey also found ...
cent. Paul Phillips, the managing director of the AAR, said: "On one hand,
agencies of all sizes ...
13 Feb 2009
| by Kate Nettleton
-business performers last year, according to new figures from the AAR..... The AAR only includes London-based agencies with more than five new-business wins in the tables ...
's business." Paul Phillips, the managing director of the AAR, said: "Those agencies that are better ...
8 Source: AAR. BEST PITCH CONVERSION RATES Rank Agency ...
20 Jan 2006
| by Ben Bold
The AAR reveals its rankings of the best new-business performers of last year....Kennedy 5
Source: AAR Notes: Total new-business wins from any source ...
36.4
Source: AAR Notes: Conversion rate in competitive pitches, whether open
or roster. NB. Agency ...
07 Jul 2004
AAR, the search and selection service for the marketing industry, has revamped its identity...the next few weeks.
The AAR wants to communicate that its expertise goes beyond its original function ...
that it promotes the AAR's core offerings across marketing disciplines.
...
26 Jan 2001
| by JEREMY WHITE
The AAR has released a report analysing new-business moves in 2000, based on information from its...The AAR has released a report analysing new-business moves in 2000, based on information from its newbizmoves database. The data confirms that dotcoms, despite suffering from negative press, dominated new ...
of the AAR, Martin Jones, said: I think it will come as no surprise because of the sheer number of dotcoms ...
20 Sep 2000
- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ...
, BBC Magazines and John Brown Publishing.
She said: The AAR has developed into a huge service ...
, but this is a business and we have to market it.
Martin Jones, the managing director of the AAR, said ...
20 Sep 2000
- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ...
, BBC Magazines and John Brown Publishing.
She said: The AAR has developed into a huge service ...
, but this is a business and we have to market it.
Martin Jones, the managing director of the AAR, said ...
06 Jul 2000
| by GAIL KEMP
criteria, according to a study undertaken by
the Advertising Agency Register.
The AAR surveyed ...
%) and final presentation (4%).
The survey findings support the AAR s view that the formal pitch ...
appointing an
agency, not a creative solution.
This is the first such survey undertaken by the AAR ...
25 Jun 1998
| by BINNUR BEYAZTAS
The Advertising Agency Register has launched a web site. The site,
at www.aargroup.co.uk, was designed by new-media agency Mediatel.
21 May 1998
| by ANNE-MARIE CRAWFORD
at
CIA Medianetwork, who assumes the role of media services director at the
newly renamed AAR ...
.
Phillips will also be responsible for recruiting more agencies to the
AAR and helping them market themselves more effectively.
The AAR currently offers an advertising and design service, but has been ...