AAR survey reveals agencies' client gripes
13 Jan 2011 | by Jeremy Lee
, according to a survey of agency bosses by the AAR.
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Jo Hagger joins AAR to oversee digital
12 Jan 2012 | by Ian Darby
the intermediary AAR to lead its digital practice...., replaces Gavin Marshall. He left AAR to join SABMiller as its global head of digital resource. One ... . Hagger will work on developing AAR's digital services to agencies and clients. She joins an AAR team ... sectors. Kerry Glazer, the chief executive of AAR, said: "Jo has unique credentials for the role given ...
Albion and Adam & Eve top AAR's new-business tables
03 Feb 2011 | by Ian Darby
, Beattie McGuinness Bungay and VCCP, according to research compiled from the AAR's newbizmoves ... conversion rate reckoned to be 14 per cent by the AAR. Mother and VCCP finished joint second behind ... research, also from the AAR, found that the number of advertising pitches fell by 16 per cent during 2010 ...
New AAR figures reveal 2010 reviews down by 17 per cent
08 Jul 2010 | by Anne Cassidy
to new figures from the AAR.
Diary: twitterati - A week in the life of ... Kerry Glazer, Chief executive, AAR
15 Oct 2010
#KerryM_G
Discovery Networks calls review of UK media account
25 Feb 2010 | by Anne Cassidy
LONDON - Discovery Networks is reviewing its UK media planning and buying account through the AAR.
Adland sees drop in pitches for 2011
19 Jan 2012 | by Jeremy Lee
research from AAR....fewer direct marketing pitches and 44 per cent fewer digital pitches taking place last year. AAR ... , Halifax, Nationwide and Vodafone. AAR also noted that the trend for large clients to hold integrated ... -service media reviews also fell. Kerry Glazer, the chief executive of AAR, said: "While the overall decline ...
Hotline: Real Radio reviews creative arrangements
13 May 2011
Real Radio, the GMG-owned radio network, is reviewing its creative arrangements. The AAR
Close-Up: Why ad marriage is not to be entered into lightly
27 Aug 2010
The AAR reveals that agencies new to an account now have only 50 days to get things right. John...If new AAR research is right, patience isn't only a virtue but a luxury that hard-pressed clients ... -ance. Three years ago, an AAR survey suggested that clients and agencies had just 100 days to get ... . If it can't, there's the grow-ing prospect of a quickie divorce. The AAR's verdict follows 60 interviews ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
